SS26   MAX MARA   CNY   IMAGES   LOW   300 DPI 8 Max Mara

Lunar New Year: the Year of the Horse

Max Mara invites you to celebrate the Lunar New Year. We celebrate the Year of the Horse with a collection that embodies the spirit of energy, enthusiasm and relentless pursuit of success associated with this animal in Chinese culture.
The selection features iconic pieces reinterpreted for the festive season: from the iconic 101801 in a vibrant red to the cropped Teddy Bear Icon Coat. An imaginative equestrian motif is the leitmotif running through the collection.

The spirit of Energy

SS26   MAX MARA   CNY   IMAGES   LOW   300 DPI 7 Max Mara

The power of Red

SS26   MAX MARA   CNY   IMAGES   LOW   300 DPI 11 Max Mara

Play & Discover the Catch The Lantern Game by Max Mara

Step into the magic of the Lunar New Year with our Catch The Lantern Game. Play, explore, and collect lanterns to unlock exclusive pieces from our Lunar New Year Collection. As you gather lanterns, new styles are revealed — each one inspired by the symbolism, elegance, and spirit of the season. Are you ready to play?